vape looks like cigarette Electronic Cigarettes and Your Health: Maritza O Jenkins, DMD: General Dentist Vaping vs Smoking vs IQOS:

To evaluate the consumption choices of Californians after the menthol ban, market research firm WSPM Group conducted a discarded cigarette pack auditA tax audit is when the Internal Revenue Service (IRS) or a state or local revenue agency conducts a formal investigation of financial information to verify an individual or corporation has accurately reported and paid their taxes

doi:10.1080/1462220021000032870

It is difficult for consumers to know what e-cigarette products contain

Plaintiffs in the class-action lawsuit said they would have paid less, or not purchased Juuls e-cigarettes, if the company had not misrepresented its product