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October 27, 1996, pp 4,5

Available across international markets, the Pall Mall family remains known for dependable product standards and recognizable branding

Bar and restaurant owners are fiercely opposed, fearing bans will cut business

In this case, we would plan to recruit individuals who had previously been smoking menthol cigarettes but switched to a different cigarette and will continue randomizing participants to the two regulatory scenarios that model either (1) prohibiting menthol in cigarettes only (i.e., non-menthol cigarettes with menthol flavored e-cigarettes available) or (2) prohibiting menthol in both cigarettes and e-cigarettes (i.e., non-menthol cigarettes with tobacco flavored e-cigarettes available)