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Harnessing the Power of Data: Tackling Tobacco Industry Influence in Africa Development Gateway: An IREX Venture Data and digital solutions for international development. The tobacco industry is targeting a new generation with their tricks and tactics. Hers's how: Advertising in entertainment media like movies and TV shows Use of social media and sponsoring Tobacco companies use retail tactics like colorful displays and discounts that appeal to youth. See how these marketing strategies affect young people and how communities can take action: https: truthinitiative.org research resources tobacco Countering Tobacco Tactics The Union

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