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Retrieved 18 May 2024

In doing so we would be bringing the prospect of our first smoke-free generation one step closer. The proposed regulations would standardise the packaging of all cigarettes and hand rolling tobacco for retail sale by: specifying mandatory colours for retail packaging (dull brown for the outside and white for the inside) permitting only specified text (such as the brand and variant name) and making sure any permitted text conforms to particular requirements allowing required markings such as health warnings and fiscal marks (including covert markings and any future requirements that may be introduced to tackle illicit trade) to remain in place The European Tobacco Products Directive will also bring in further tobacco control measures, including larger picture health warnings, a ban on flavourings, including menthol, and packaging controls to combat illicit trade

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In September 2018, shortly after JUUL entered the market, Israel prohibited nicotine concentrations above 20 mg / ml