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[13] Canadian journalist Malcolm Gladwell, in The Tipping Point , says that this "ungrammatical and somehow provocative use of 'like' instead of 'as' created a minor sensation" in 1954 and implies that the phrase itself was responsible for vaulting the brand to second place in the U.S

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"While menthol usage is declining with all cigarette usage, it's declining at a much slower rate, about half the rate, I believe, than regular-flavored cigarettes." And because menthol, a mint-flavored additive, is popular among African-Americans, the companies focus ads and coupons there

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