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The Power of Word of Mouth For tobacco companies, marketing products in such dark markets is a challenge, even more so because most of the countries that require plain packaging also ban tobacco advertising and product displays at the point of sale (POS)

While 33% said they would continue vaping even if flavoured liquids were banned in the future, 23% admitted they would return to smoking cigarettes without access to flavoured options

While manufactured cigarettes remain dominant, roll-your-own tobacco is increasingly seen as a cost-effective and customizable alternative

Other days, my biggest accomplishment is getting into my car wearing two of the same shoes - balance, right