who was the camel cigarette man Joe – Center for the Study of Tobacco and Society The Rise and Fall of

The Rise and Fall of Joe Camel, The Cartoon Who Encouraged Kids to Smoke Camel Cigarettes introduced Joe Camel in 1988 as their mascot. He was portrayed as a human like camel that had style and charisma, and was a very successful marketing strategy. Unfortunately for Joe Marketing Cigarettes to Men Sociological Images Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe

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