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Serial entrepreneur and founder of Love Not Fear, a self-leadership framework helping people make decisions from love instead of fear

One of the considerations underlying the highly successful campaign for Virginia Slims, and the very large sales of other brands in the same period, was that over the years the number of women smokers had been increasing steadily and had come to constitute a large shareabout forty per centof the total cigarette market

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For example, cigarette prices depend on the taxes in different states, determining the minimum prices for cigarettes in each state