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So, what makes a good brand in the vape market

Switching to lower tar cigarettes is also of little benefit, as the evidence suggests that smokers of low tar cigarettes simply inhale more deeply or cover up the filter holes with their fingers to get the same hit

However, this isn't proving to be enough of a deterrent

The ability of companies to adapt their marketing approaches and navigate evolving regulatory environments will likely play a crucial role in determining the impact on brand value in the realm of RRPs. In the near term, Haigh expects the development of nicotine brands value to undergo several significant shifts as global cigarette sales volumes continue to decline