to require broadcasters to provide air time, free of charge and in reasonable proportion to the total amount of cigarette-advertising air time (about one billion seven hundred thousand dollars worth) bought by the tobacco industry since the Surgeon Generals report in 1964, for messages prepared by such organizations as the American Cancer Society, the American Heart Association, and the American Lung Association concerning the effects of smoking on health
Here is what policymakers can do: Ban flavours
This can lead to cognitive and behavioural issues, as well as an increased likelihood of transitioning to traditional cigarette smoking
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