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Consider using the 5 Cs framework to guide your market analysis: Company: Branding, products, business goals, mission statement Competitors: Competitions strengths and weaknesses, compatibility gaps Collaborators: Suppliers, distributors, investors, partnerships Customers: Customer motivations, behaviors, target audience Climate: Laws & regulations, economic trends, new technologies This deeper understanding of the market will drive your product offerings, pricing strategies, and overall business approach, plus create a more compelling plan for any potential investors

The main thing to keep in mind is the cost of the customizations

Atman Xaman is much weirder, and less mass appealing, than a Tom Ford or PdM scent

Enough banter! Dar said, trying to end the dissonance