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This is because white is generally held to convey a clean, healthy association." If you're in doubt of the impact this can have, "brand imagery" studies show that when participants smoke the exact same cigarettes presented in lighter coloured packs, or in packs with "mild" in the name, they rate the smoke as lighter and less harsh, simply through the power of suggestion

Unfortunately, the OK Vape Starter Kit is not available to purchase from Asda supermarkets

But its more than just sweets

April has a few quitting tricks up her sleeve: only bring some cigarettes in the pack with her to work, smoke half a cigarette instead of a whole or wait an extra half hour before having her next cigarette