r.j. reynolds tobacco company Real Cigarettes Playing Cards Sealed Unopened RJR Ad by R.J. Reynolds Tobacco

The people were followed for three years and their smoking status was confirmed by blood tests to deal with the problem of people claiming that they've quit when they really haven't

Some participants felt the ads would not appeal to and may even confuse older smokers who are more established in their brand preferences: I dont see people who have been smoking for a long time, especially in their 40s and 50s, switching to some confusing stuff which they dont quite understand, one participant (male, age 28, menthol preferer) commented about Newport EXP

You can purchase enough to have one on hand whenever it might wear off, though they are quite long-lasting

Wonder himself stopped by the studio while the group were working on the follow-up, offering them an unrecorded song of his, Come and Get This Stuff